Effort signaling? Like what a lazy husband does when he wants credit for taking out the trash? Far from it. This new term describes what some brands are doing as consumers respond to the deluge of AI-generated ads and promotions. We've already hit the tipping point where, according to Harvard Business Review, consumers know when something feels off in an ad even if they can't overtly tell if it's AI. Seeing this trend, brands like Prada, Hermés, and Life Magazine are starting

People are always asking me, "Jake, what are the economic implications of AI adoption if you remove the top 7 tech companies from the S&P 500?" Thankfully, Torsten Slok, Partner and Chief Economist for Apollo Global Management has just that answer. In his recent article, Slok indicates that AI isn't paying off for anyone other than the Magnificent 7. Furthermore, the use of AI isn't showing any tangible boost to productivity growth, or companies' bottom lines. This is coming

I've been struggling with burnout for the last year officially, and God knows how long unofficially. It's only been recently that I've been able to sit long enough and concentrate well enough that I could get back into reading for pleasure, and I dove in head first. These are the books I've read over August and September for both self-improvement and entertainment. I hope you find a title or two that looks interesting for your own TBR list. Atomic Habits by James Clear One of