CV

Professional Summary

I'm a digital native, with over 20 years of experience in fast-paced, dynamic, and sometimes highly-regulated environments. I cut my teeth when websites still showed visitor counts and dial-up was the way, and I've created highly-personalized campaigns using AI to identify, experiment, and optimize my way to success.

DOWNLOAD FULL CV

Jake Brown looking at the camera through a tank of jellyfish.

SKILLS

DIGITAL STRATEGY & WEB DESIGN

SEO/GEO

MANAGEMENT & LEADERSHIP

EXPERIMENTATION & TESTING

OMNICHANNEL MARKETING

BRAND STRATEGY

GTM STRATEGY

Work Experience

IBM

20016-2026

Led an international team of 26 web strategists driving $2.2B in digital revenue for 1H 2025.

I believe in a human-centric approach to management, balancing clear must-haves with opportunities for individuals to showcase their own talents and thinking, all with the goal of personal and career growth.

My strategies created and optimized user-centric experiences using Adobe Experience Manager, GA4, SEO, and audience personalization.

I consistently outperformed both internal and external KPIs year-over-year, and collaborated to move with purpose and speed.

Hill Holliday

2013-2016

Led NYC digital practice overseeing full-funnel, omnichannel strategy for pharmaceutical and healthcare clients, including Johnson & Johnson and Novartis.

Directed web, mobile, CRM, and content experience design connecting brand awareness to acquisition and long-term patient engagement.

Elevated NYC digital practice capability, aligning creative, analytics, and technology teams around measurable customer experiences.

Blast radius

2011-2013

Led digital practice for pharmaceutical and fast casual restaurant clients, overseeing full-funnel digital strategy for Janssen Pharmaceuticals (Johnson & Johnson) and Chipotle Mexican Grill.

Created web, social, mobile, and CRM programs to increase brand awareness, and drive acquisition and loyalty.

digitas & Digitas Health

2008-20011

Strategic planning, digital strategy and CRM for Bristol Myers Squibb and American Express.

HNW

2006-2008

Strategic planning, UX, digital strategy and project management for Sotheby's, Merrill Lynch, Lord Abbett, and Northern Trust.

Education

Cornell university

2000-2004

BS, Communications, Magna Cum Laude with a Distinction in Research

2004-2005

Emerson College

MA, Integrated Marketing Communications

INTERESTS

I'm an autodidact and multipotentialite, which just means I like learning things on my own, and I have a lot of varied skills and interests. I love all things outdoors: hiking, camping, boating, fishing, even just picnicking. I also love photography, reading (both fiction and non-fiction), travel, woodcarving, drawing, long walks and antiquing with my wife, and playing with my two sons.